The hobby itself is an innoculation against it. No matter how pozzed Game Workshop gets, they're main business is still selling toy models for an autistic wargame to males with a high disposable income.

There's no opening up the market or blue ocean strategies because the upfront cost to people is both the money and time you need to devote to sit there and paint models for said wargame which then takes hours to play. You'll never get normies to do that.