My gf works for a video game publisher. They had been cutting their staff related to making physical boxes and collectors editions for the past several years in the belief that everything was going digital.
She was telling me earlier the trend was reversing and now customers are showing more of a bias towards physical purchases, so the company is starting to hire more people back to that side and froze hiring on the digital side.
Just wanted to let people in here know since gamers are reacting against the "you vill own nothing and you vill be happy" industry with their wallets and the publishers are starting to notice.
It won't change the digital renting though. They still won't be able to enjoy the game without verifying that they are allowed to play it by by asking the developers/publishers and/or steamDRM servers for permission when they install it.
True but, that can be bypassed via clever methods, particularly those that are known to sail...