Perhaps the most tangible aspect of Adobe's commitment to helping users know what's "real" is the Content Authenticity Initiative(opens in new tab) (CAI), which seeks to fight misinformation and add a layer of verifiable trust to all types of digital content. Today, Adobe announced(opens in new tab) that it has partnered with camera manufacturers Leica and Nikon to implement provenance technology directly into their cameras.

Funny, that software expressly designed to fabricate and falsify claims some sort of ownership over the truth.