Meet the meatless filet mignon
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In principle, there's nothing wrong with developing a meat substitute; if nothing else, it could be a substitute for those meals that are not meat. The problem is that so far, Beyond Meat and its competitors have failed. A more expensive meal loaded with salt is worse than just eating a steak unless you only care about not slaughtering a cow or need survival rations that won't go off.
Makes me wonder why they are so invested in survival rations that won't go off then.