It’s a confluence of several different strategies from multiple actors.

The executives fall into two categories:

1. incompetent and greedy

2. ideologically possessed

The greedy ones purchase the IP as risk aversion; they want that established audience as a floor for viewership.

But these executives also want infinite growth potential, and that means aggressively expanding the audience.

The ideologically possessed executives have the solution: radically alter the product in order to appeal to the largest untapped market. And what is that market? Why it’s the people who didn’t like the product in the first place. So now the product becomes the antithesis of itself in order to attract viewers who originally hated it.

That predictably triggers a revolt among the established fan base, and this predictably enrages the greedy executives because they bought those fans fair and square. How dare they turn their backs on the IP that you radically altered in order to shamelessly chase another group of customers?

The ideologically possessed executives, once again, have the solution: tap the news media branch of the company to circulate stories that will brand everyone who is critical of your product as a bigot. This is easily done. After all, your news media branch has assembled a wholly leftist staff via selective hiring, and they were already chomping at the bit to attack your problematic customers.

This media smear campaign will have three effects:

1. stop loss (because people don’t want to be associated with bigotry, even if it’s not true)

2. a sales bump (because a minority of ideologically possessed customers will blindly support your product in raw political solidarity)

3. protection of executive jobs (because lost sales are due to bigotry, not their own incompetence)

The linchpins of this whole operation are those leftist executives seeded throughout the company. They are the ones convincing the other suits to destroy IP and attack fans. Subversion and destruction are the true goals of these ideologues. They hide their mission under the guise of expanding markets and increasing profits. In reality, the leftists on the top floor don’t care if the company burns to the ground. Their first loyalty is to the revolution.

How did the leftist executives rise so fast and so high within these companies? Same reason it’s almost impossible to fire them: MeToo and DIE (Diversity, Inclusion, Equity). These movements are all about seizing power so that it can be wielded ruthlessly against the cultural and political opponents of leftism.