Dynamic blockchain DNS projects exist for a reason.

They really need to pick up the pace. We've been lucky that the US regime hasn't pushed harder against the DNS system than it already has. (taking down domains for piracy) China and Russia have never had a problem blocking domains. Right now Western governments are satisfied with letting corporations police the net for them, but the tech is going to fall eventually. Even if you're a techbro who loves Globohomo, this should be a priority in modernizing Internet infrastructure.