The side that doesn't control the media doesn't have much in the way of controlling the effect or perception of specific issues. We can't downplay our mistakes. We can't hyperbolize smaller issues. We can't artificially set out talking points. We can't communicate to large swathes of every target audience at the same time. We can't customize our messaging to each target audience.

There are just entire paths that are completely unavailable to us. So, our strategies have to effect that. Political violence is one of those paths. Because the Left controls the state, they can claim legitimacy to certain kinds of political violence. Because they control the media, they can actually cultivate two contradictory messages to different people: to the activist racialist core: "This is a revolution. Take to the streets, break shit, and make a show of force", while to the suburbanite default liberals: "These are entirely peaceful protests by people who are only seeking justice."

They conducted 155 days of consecutive race riots, and I still talk to people who tell me that there wasn't significant political violence in 2020.