The other day I was at my local comic book store (back issues and dollar bin of course) and since I had nothing to do that day I went over to the table top gaming section and some people playing DnD were taking a break and since I've always wanted to play Dungeons and Dragons or something like it I talked to the Dungeon Master and he was very friendly and let me watch their next session. All this to say it really infuriates me how the whole "toxic nerd" or "toxic fandom" perception has become a reality.
Nerds (not meant as an insult of course since I'm one) have always been a pretty open group if you show an interest in the hobby. I can't tell you how many times I've gotten recommendations in this group, especially with Anime/Manga since I am pretty much a normie in those areas (working my way out of normie status with Anime). Also, there have been numerous times where I've talked someone's ear off because they asked me where to start reading comics of certain characters, what Star Wars EU books they should read, endless discussion about Skyrim lore, Science Fiction books, and the list goes on. Also we all remember online forums in the 90s and early 00's.
I just despise how nerdiness is seen as so horrible now simply because people who have been invested in a book, game, or hobby are demonized when some douchebag takes over the IP and makes unnecessary or pointless changes. Rings of Power being the latest example. Heaven forbid as well if you go into the comments section of a gaming site and have the weird idea that a gaming site is for gaming news/info and not for political diatribes of the journalists.
So, who do you blame most for this? Us nerds for being too friendly and not gate keeping properly? Shills in media? The rise of the fake geek and the trendiness of "nerd stuff" to people who then get jobs in things they don't really care about? People like Anita and Zoe?
Nerds get respect now, and were clerks back in the day. Tolkien was a nerd. He wrote a series for other nerds. That series became very popular. Nerds loved it, and it made tons of money from them.
Gaming was a nerd hobby. YouTube had to manipulate their algorithm to hide how popular games were to keep the other smaller groups happy.
Nerds were a major buying power for a long time. They also gained more respect. Now they're the big names, and people respect them. The popular folks, who were never actually popular, kept losing out to nerds.
Then you need to understand how nerds are portrayed as not cool. A nerd specifically chooses to not be cool or popular. Since normal is also considered mature, then nerds must be children. Note how women refer to men in the same way.
To be a nerd is to be a child. If nerds rule, then the world is becoming immature.
This is the popular kids revenge. If everyone is a nerd, then no one is. Then they can rename nerds and continue gaining false popularity.
I don't call shitting all over the IPs we used to enjoy "respect".