Agreed. IMO this trailer looks much better put-together than the last ones but even within just the context of how they've been trying to hype RoP, Amazon has made wayyyy too many missteps and showed their hand too early through their media shills (including subverted fan groups like TheOneRing.net and the Tolkien Society) to possibly make up for it. The absolute cringy embarrassment that was the 'superfans' video alone is unforgettable, and unforgivable.

Speaking of shills, they seem to be out in force in the comments, and I'm sure in the LOTR subreddits too. For whatever good they might do Amazon at this stage.