This doesn't surprise me. Ads have become increasingly intrusive in our lives. We even have video ads at gas station pumps. There's a constant noise of "Buy this! Buy this!" that's mentally deafening. Windows is even experimenting with adding ads to their OS.

It's fairly elementary to block most of these ads with a simple adblocker like uBlock origin, and not watching network TV. But most people don't seem like they can be bothered. Whenever I go online without a blocker, I'm honestly a little overwhelmed by the sheer amount of crap that you have to go through to just read an article, which half the time covers a big portion of the article itself.

Even if you don't have a problem with ads, this is also going to kill your battery.