I think they are right. It's part of the consumption-centric culture shift. If you pay attention to young people you will see just how much of their life choices are driven by what is advertised to them. I don't see it quite as much in men my age and older, but I know some younger guys and women that trying to get them to try something they haven't been advertised via some sort of social media influencer or Youtuber you might as well be talking to a wall. I wouldn't expect invasive lock screen ads to be as effective, but well what do I know?
I think they are right. It's part of the consumption-centric culture shift. If you pay attention to young people you will see just how much of their life choices are driven by what is advertised to them. I don't see it quite as much in men my age and older, but I know some younger guys and women that trying to get them to try something they haven't been advertised via some sort of social media influencer or Youtuber you might as well be talking to a wall. I wouldn't expect invasive lock screen ads to be as effective, but well what do I know?
But what if the invasion lock screen ads feature stars such as Kendall Jenner or Mr. Beast?