Ahh, so it's that old "Do what we want you to do" thing again. What was it that got under their skin so hard that they had to try and (fail) at memeing out of existence awhile back? The whole treating everyone as special who can achieve anything, and giving them awards for just showing up will lead to an incredibly coddled group of people who think they can do no wrong. I just sorta remember that being a big issue for them for some reason.