They definitely do, they just don't want you to know that the shift is entirely manufactured. The overton window has shifted a lot in just a few years, but I feel they've been rushing it lately as resistance has started growing. Bit of a vicious cycle where they want to make the change before the narrative collapse, but rushing speeds up the collapse and thus makes the change more urgent and so on.
They definitely do, they just don't want you to know that the shift is entirely manufactured. The overton window has shifted a lot in just a few years, but I feel they've been rushing it lately as resistance has started growing. Bit of a vicious cycle where they want to make the change before the narrative collapse, but rushing speeds up the collapse and thus makes the change more urgent and so on.