What the hell is the end game for this mass importing

For you to keep believing in a game with an end; while ignoring that you exist within an ongoing system. You perceive inspiration (moving differences): others suggest information (affixed sameness) to tempt you to ignore perceived (reality) for suggested (fiction).

Nature communicates itself as inspiration to inspire those within to adapt for self sustenance. The parasitic few exploit the many who ignore that by tempting them with suggested information towards death aka transmuting them back to base...from temporary form (life) back to ongoing flow (inception towards death).

Do they really think they're always going to be in control, no matter what?

Matter (form) is controlled by immaterial (flow)...the few comprehend this; while the many ignore it. In other words...the few aren't in control over the many; they are "within" control among those who ignore to represent "free" will of choice within the "dom"inance of balance (free-dom). Balance represents the restraint (control) for the responding choices within. Only within this dominating restraint can there be free will of choice, because choice requires to be unrestricted within balance; otherwise it couldn't balance at its center as choice.