It's diabolically brilliant in its simplicity.
And I'm not talking about the twitter drones who vomit up the talking points as easily as they say orange man bad. Those people are little more than bobble heads that manage speech somehow.
No, I'm talking about the thought leaders.
As long as the person is doing what they want and is given accolades and public opinion is in their favor, they can sing the 'woman's' favor and call people critical of them misogynist and buzzword, buzzword, buzzword.
The minute that 'woman' fucks up or steps outside the plantation, BAM! They're a man again, and it's all the fault of the patriarchy.
It's basically win-win. They can play the girl-power card when they're up and patriarchy poker when their down.
It is the shroud of the 'most oppressed' for attention because it is trendy. Being a white woman is no longer an automatic win these days for those too lazy to work but still want money, accolades, power, and attention. They have to co-opt everything that is popular to give themselves what they crave. Along the way, other predators/parasites do the same thing. 10 years ago, it was just being Queer. 6 years before that, it was cutting and emo. Before that it was black acting, before that hispanic acting, before that it was the jeans, tshirts, and rural girl in a big city, then heathers, then prep/young republicans, then farah fawcet, then super model/anorexia, then hippie, then blah fucking blah. White girls TM and other social parasites/predators were always trend followers that destroy everything as they make it more popular.
Oh yeah, there's the trendiness thing, no doubt.
But I'm saying It's also a useful tool if you wanna control the karens who control something like sixty percent of all money spent in the world...