I was at my local used book store the other day and picked up some Indiana Jones books from the 80s/90s along with some other stuff. It had me thinking about the upcoming Indiana Jones movie which I have no doubt will be a bait and switch or Indy dying and a woman taking over (I wouldn't even put it past Disney to have Indy give a speech about how she is much better than he is before dying).

I also know that Netflix is doing a Conan the Barbarian show, and I am pretty sure it will be Conan surrounded by much more capable women or his female sidekick will be the real star.

What would you consider to be the most egregious example of a bait and switch? Also, bait and switch tactics pretty much show that they know full well what the mass audience wants to see, but they are so arrogant and insist on cramming in their message. One of the best examples of this was late 2016 there was a miniseries about the history of the lgbt movement that bombed in the ratings. How was it explained? Maybe that the majority of people aren't interested in content that focuses heavily on lgbt? Nope, it was blamed on Trump, homophobia, and the usual suspects.