Hence the nascent religion you see forming before your very eyes. They have their tenets, but they need their Personality to cult around (the two or three they've put forth so far have flopped), and formalized rites and rituals (the Mask seems destined to become holy vestments, like burqas and turbansm or mohawk haircuts and face paint and the like, the piece of clothing, hairstyle, etc that distinguishes this religious tribe from the heathens) ....