After Heavily Investing In Woke Identity Politics, IDW Loses Transformers And G.I. Joe Licenses
(boundingintocomics.com)
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Dumb question: Is there some connection between IDW and Hasbro? Or is it just some agreement that made it so IDW could use their IPs?
Licensing. IDW forked over enough cash to get the ball rolling with the TF and G.I.Joe licenses after Devil's Due (one of Image's imprints) lost the license. When IDW first started publishing the books back in 05 and 08 they weren't nearly so woke and the story lines were actually good. They kept bringing in the money, so Hasbro kept renewing the license. The books went woke, they dropped readers, revenue dropped, and Hasbro opted to not renew the licensing.
The MLP FIM comics have the same issues with at least one of the artists/writers getting caught slipping in refrences to known regressive leftists that were associating with the brony community.
The MLP license may have expired with the end of FIM, but I don't know.
finally, we can get some grimdark M rated pony novels.