Today's generation just blindly accepts what is given to them and at most shrug their shoulders and make a simple tweet or remark:
It's like going into Taco Bell and say to the manager 'HEY! Your burrito sucks!!!' and he can rightfully say 'So do you bye bye!' where as a proper way is saying the burrito didn't come at proper temperature/not enough or too much ingredients (though usually the former) and the kitchen you see is a filthy mess please clean it up ASAP!.
Enough customers pointing it out the manger will HAVE to fix it or risk getting fined/shut down.etc which then Taco Bell Corporation may say 'Well nobody likes Taco Bell' which isn't exactly true. Nobody likes dirty kitchens!
If the manager just constantly hear 'Burrito sucks' it won't help him to know where the problems lie before he eventually gets inspected if he is in an area that regularly enforces such things.
"And, it's not just there, look at fandoms. You say, eg., "Harry Potter is an awful series" to an HP obsessive and it's like you kicked their pet. We our so stunted in our own sense of self that we have to take on the things outside of us to have any sense of our own personhood."
Isn't this, more or less, the boiled-down (and patently non-sexual) original meaning of the word "fetish"?