Today's generation just blindly accepts what is given to them and at most shrug their shoulders and make a simple tweet or remark:
It's like going into Taco Bell and say to the manager 'HEY! Your burrito sucks!!!' and he can rightfully say 'So do you bye bye!' where as a proper way is saying the burrito didn't come at proper temperature/not enough or too much ingredients (though usually the former) and the kitchen you see is a filthy mess please clean it up ASAP!.
Enough customers pointing it out the manger will HAVE to fix it or risk getting fined/shut down.etc which then Taco Bell Corporation may say 'Well nobody likes Taco Bell' which isn't exactly true. Nobody likes dirty kitchens!
If the manager just constantly hear 'Burrito sucks' it won't help him to know where the problems lie before he eventually gets inspected if he is in an area that regularly enforces such things.
Reading this comment it came to my mind how the feedback chain is a bit broken in most businesses now anyway. So you go complain about this theoretical burrito, what happens? At best you get a replacement burrito that may/may not have the same issue. Does it get back up the chain that maybe if they used less sauce it would be better, even if it did, you'd be on a spreadsheet with a bunch of other random complaints that are likely to get ignored. So what do you do? You go somewhere else. I do the same thing generally.
I'll even do the same with things like customer service/tech support. I've learned it's a total waste of time to even bother for most things. Either I can fix it, I can wait for them to notice a larger issue and fix it, or I can go somewhere else. It's totally futile to waste my time being told to reboot 15 times just to be told it must be an issue on my end because that's the answer you get at the end of the script.