Marvel and DC Comics have been Left-leaning for decades; you don't need some kind of half-baked conspiracy to make this SJW push happen.
The cycle is this:
Lefty author pushes established character in new direction (or replaces them utterly with a female, gay and/or minority character).
Media picks up on this and goes "oh, how progressive!" and serves as free advertising.
Woketards purchase an issue or two (not necessarily because they're really interested in the character, but because they're virtue signaling).
Corporate bean-counters notice increased sales for the quarter, report to upper management. Upper management goes "hey, we should do more of this!" and hire more Lefty authors.
Sales return to normal, then dip lower because nobody wants female Thor or gay Superman. Original Lefty authors move on to other media, and cash in on their status for being so 'original' and 'groundbreaking'. Management panics, pushes stories that are more "traditional" to stabilize sales.
Cycle begins again, due to the infusion of Lefty authors hired in the last cycle.
Marvel and DC Comics have been Left-leaning for decades; you don't need some kind of half-baked conspiracy to make this SJW push happen.
The cycle is this:
Lefty author pushes established character in new direction (or replaces them utterly with a female, gay and/or minority character).
Media picks up on this and goes "oh, how progressive!" and serves as free advertising.
Woketards purchase an issue or two (not necessarily because they're really interested in the character, but because they're virtue signaling).
Corporate bean-counters notice increased sales for the quarter, report to upper management. Upper management goes "hey, we should do more of this!" and hire more Lefty authors.
Sales return to normal, then dip lower because nobody wants female Thor or gay Superman. Original Lefty authors move on to other media, and cash in on their status for being so 'original' and 'groundbreaking'. Management panics, pushes stories that are more "traditional" to stabilize sales.
Cycle begins again, due to the infusion of Lefty authors hired in the last cycle.