The Environmental, Social, and Governance criteria (ESG) is the de facto ranking of how woke a company is to the stock market, with more incentives/less punishments given for being overtly woke.
ESG is not common knowledge like “woke” and “politically correct” are, so you’ve got to repeat its meaning/purpose ad nauseam everywhere for it to sink into the normies’ brains.
That stupid concept alone is why “Go Woke, Get Broke” rarely works anymore for the big companies.
I agree, but always make sure to let people know:
The Environmental, Social, and Governance criteria (ESG) is the de facto ranking of how woke a company is to the stock market, with more incentives/less punishments given for being overtly woke.
ESG is not common knowledge like “woke” and “politically correct” are, so you’ve got to repeat its meaning/purpose ad nauseam everywhere for it to sink into the normies’ brains.
That stupid concept alone is why “Go Woke, Get Broke” rarely works anymore for the big companies.
This is fascinating. I want to know more about how wokeness is measured and incentivized.