Women are in charge of household spending. If we exclude houses and cars probably 90% of all money is spent by a woman, for a woman, or with the approval of a woman. It's why only car commercials cater to men.

Women watch waaaayyyyy more TV and entertainment than men. Not to mention paying attention to gossip rags and other paralell industries. Many of them are stay at home, statistically speaking, and far from being "the hardest job" modern appliances means it's easy and there are plenty of hours to veg out.

Women don't pursue their own goals. They go to school and do whats asked of them. They stay at home tuned into the narratve. They go to work and follow the crowd. They conform. They buy whatever they're told to buy. They defend whatever is the prevailing ideology. They mercilessly defend the in-group as defined to them, and attack the out-group. They follow the leaders of their pack, and modern technology has allowed for the most contagious brain viruses to create massive packs of millions, eating up anything that's local until now only a handful of packs remain with the rainbow empire ideology by far the biggest and most powerful.

Women are tuned into group think. If you can get a few influential ones to like something, all of them will like it. Marketing to women is much easier than marketing to men.

Making a few shitty series for women will get you far more views than making one brilliant series by any sort of aesthtic or intellectual or philosophical standard - and it will be much cheaper. It's much easier and more profitable to sell cheap shitty crap to women, than to produce anything of actual value. Companies exploit this fact all the time. A razor blade for women is much worse quality and much more expensive. Yet they still buy it because it's pink and they are told to buy it.

Women dislike things that increase their anxiety and they like things that decrease their anxiety. If you ask them to judge 100 movies and rank them they won't produce a result that's much different than men. It's not that they don't have the ability to make aesthetical or moral judgments. But if you give them the 100 movies they'll consistently and consequently spend time engaging with the movies that deacrease their anxiety, and avoid the ones that increase their anxiety, regardless of quality.

Catering to women and their sensetivities is the better long term strategy if all you care about is to make money and to suppress your competition to ensure that you will continue to make money.

Companies are falling over themselves trying to appease women. They want their brand to feel safe. They want to be associated with appealing to women.

The "literature" is just talk. Woke studies are just indoctrination camps churning out the thought police. It doesn't matteer what they say or believe. It's just a smokescreen. The rhetoric is just an excuse. It's pointless to listen to what they are saying, it's just a mishmash of rationalizations and excuses. The truth is that yuo now live in a gynocentric world, and the world and all the power within it will always push stuff that women like and chastize things that women dislike. With women on board and conditioned to be appeased, the system will push things that the people with the most money and power like and wrap it in the language of the empire ideology, and the conditioning will kick in and the wrapping language will perform its function, and broad support is achieved. Likewise things that the elite dislike or see as a threat will be supressed and reviled.

You get mass immigration because that's great for the people at the top - they get all the good like lowered vages and more conflict to exploit, and they get none of the bad in their secluded enclaves.

You get regulation and laws that kill local businesses, because that increases the power and profit of the largest players.

You get your schools turned into brainwashing centers, because that's how the system protects itself.

You get division and strife and manufactured outrage because a distracted population is unlikely to fight back.

You get the destroction of tradition and values and the family unit, because an unhappy and depressed population is easier to control.

You get the worship of individualism and the ego, because sccessful communities are a threat to the common order.

You get demoralization because apathy keeps any opposition powerless.

You get normalization of mental illness because a confused population is unlikely to revolt.

You get ever shifting rules of language and political correctness because it keeps the population occupied and scared.

You get mass manipulation and information warfare because a misled population is disorganized.

You get propaganda at all times in everything because that's what's holding it all in place.

You get censorship, self cencorship, struggle sessions, cancel culture, and people policing each other because the system can not tolerate dissent.

All the while everything is becoming more and more centralized and the biggest powers keep growing and swallowing more and more of the economy, to the point where soon a few corporations will eat the profit of everything, every old taxi company, every old movie rental place, every old mechanic, taking 30% of all restaurant revenue, taking a cut of everything everywhere, in ever fewer conglomerates, and the people at the top become more and more like the kings of old, while they lecture you about equity and take away your rights for the greater good.