Catchphrases like "trust the science" and "we're doing it protect our elderly and most vulnerable" are crafted by the media to specifically target women emotionally. Women don't need evidence or explanations when they're coming to a conclusion, they just need to know that "everybody else is doing it" and "people will think you're a bad person if you don't". Their motivations are all in-group/out-group.
This has been known and used for centuries. There's a very old joke in media about literally anything, but especially things that are completely neutral:
Hurricane makes landfall! Women and children hardest hit.
Catchphrases like "trust the science" and "we're doing it protect our elderly and most vulnerable" are crafted by the media to specifically target women emotionally. Women don't need evidence or explanations when they're coming to a conclusion, they just need to know that "everybody else is doing it" and "people will think you're a bad person if you don't". Their motivations are all in-group/out-group.
This has been known and used for centuries. There's a very old joke in media about literally anything, but especially things that are completely neutral:
In Canada, the joke is changed to "Women and indigenous people."
“Immigrants of colour and indigenous”