It's like the retards who think screaming "horse paste!" is some sort of insult and not a very clear display of how vastly ignorant and mind-numbingly stupid they themselves are.
It all comes back to consumerism. They see their favorite celebrities/influencers/comedians say it, then instead of actually looking into things themselves to form their own opinion, they just parrot what they heard like mindless idiots.
They're so brain-dead, that they truly don't even realize how when they scream it, they're only "owning" themselves.