Austin has the same tagline. Austin is not "weird" or interesting. It's a cope from a city that knows it's a hipster-corrupted failure. Boring people dressed in interesting's clothing.

When Borat boasts of Kazakhstan's potassium production or plumbing, that's analogous to Austinites or Angelenos or Torontonians or Portlanders masquerading as WaCkY aNd WeIrD aNd DiVeRsE because they have a dead gay crossdressing hobo or two. The reality is it's homelessness and insufferably pretentious social media addicted basic bitches that shoot you in the face because you had the nerve to show up at SXSW without an impeccably curated social media presence.