I'm thankful for any company that isn't afraid to stand behind what they believe in. That said, I feel like BRCC is just one of many groups of queefs who saw a niche where they could play up the "Guns, Freedom, Titties" advertising angle to sell to people who have back the blue stickers on their trucks. I hesitate to take that kind of marketing at face value as much as I cringe at changing your logo to a rainbow in June.