I always found it odd that Toyota was one of the only manufacturers that moralised over how their vehicles were represented in games i.e. no street racing/police involvement allowed. I guess it's symptomatic of a deeper problem in the corporate structure; the whole 'company as a moral actor' idea that a lot of corporations seem to be adopting, at least in their marketing.
I always found it odd that Toyota was one of the only manufacturers that moralised over how their vehicles were represented in games i.e. no street racing/police involvement allowed. I guess it's symptomatic of a deeper problem in the corporate structure; the whole 'company as a moral actor' idea that a lot of corporations seem to be adopting, at least in their marketing.