I'd pretty much guarantee it's going to. For starters, they've lost the Marvel Movie Momentum. Endgame and COVID killed that, and even though the D+ series are getting decent numbers, that likely won't translate to box office bucks.

Secondly, the only people that really give a damn about Shang Chi are the people that remember him from the '70s, and Marvel has rewritten his entire backstory to modernize it and "woke" it up. You're not going to draw a new audience without letting on as to what the new plotline is, and you're not going to pull in the old guard (like me) with the new wokeness. On top of that, you've got the star shooting his mouth off about representation, Feige bowing and scraping, and the hordes of SocJus Bluechecks waiting in the wings to go on record about how the movie failed because everyone else out there is racist.

Yeah, it's going to be a grade-A shitshow.