I was thinking the same thing. Why does it matter? At its core wokeness is disingenuous as it is wholly performative. If you're white and trying to overcome whiteness, you're not allowed to say you're improving or you're no longer "enacting whiteness". For example, a conservative CEO could do nothing political and then go home, kiss his wife, homeschool his 2 kids, and go to the shooting range OR he could enact company policies that could push his ideology actively, like by tweeting against mask mandates on the company twitter. However, the woke mob doesn't consider someone woke unless they actively try to "perform" it. A woke CEO MUST be tweeting or using discriminatory "affirmative action" policies or giving minorities/women special benefits for them to be considered woke. Thus acting woke and being woke are equivalent.
It doesn't matter to me if they are sincere or not.
If they are pushing garbage ideology, I'm not giving them my money.
I was thinking the same thing. Why does it matter? At its core wokeness is disingenuous as it is wholly performative. If you're white and trying to overcome whiteness, you're not allowed to say you're improving or you're no longer "enacting whiteness". For example, a conservative CEO could do nothing political and then go home, kiss his wife, homeschool his 2 kids, and go to the shooting range OR he could enact company policies that could push his ideology actively, like by tweeting against mask mandates on the company twitter. However, the woke mob doesn't consider someone woke unless they actively try to "perform" it. A woke CEO MUST be tweeting or using discriminatory "affirmative action" policies or giving minorities/women special benefits for them to be considered woke. Thus acting woke and being woke are equivalent.