It's really hard to start a post like this, so I'll just jump into it.
The reason why companies keep lurching to the left cannot be solely some grand elite agenda, because there's no way somebody invited Devolver Digital or some of the other low-tier names that went hard left to the supposed Great Reset meetings.
So why do they do it? Simple. We have short memories, accept apologies too easily and don't double down. They, on the other hand, have the MeToo movement to cancel people who cross them, they boycott effectively and easily due to a lack of targets and they always remember trivial details of when and how people stepped over their line.
Look at the thread about the Five Nights at Freddie's guy, his politics wasn't openly stated, but they tracked down his beliefs and went to war.
I know people are going to say "Why should we take a lecture from someone who buys from CCP-owned Epic Games", but attacking me doesn't make this shit less true.
We need clear red lines. We need an actual maintained and permanent list of companies that crossed us. I made the Female Supremacy Day Shame List 2021, but that's just a start, and I'm sure people disagree with me attacking even the most basic gestures towards that movement as unforgivable, so I don't believe I'd be the best person to be managing the actual list.
I know a great many of those.
I never thought they'd grow out of it. My view back then was that they would just end up shunned and on welfare. I should have known better, they formed networks and helped each other rise through the ranks.
Not every company is too big to fail. You might not be able to bankrupt Goldman Sachs, Mastercard, Coca-Cola, Google etc, but those smaller companies that don't have the same backing are weak targets that are easy to break down. Besides that, every cent we can avoid giving to the enemy is beneficial, it's one less political donation then one less HR representative then one less HR department and so on.
The problem comes with industries that are all woke, or when people disagree on what going woke means.
Also, one bad quarter is not a fucking win. Until your opponent has shut up shop, you haven't won your boycott. This is a message to all the "We beat P&G" bullshitters, both here and on TD.
I actually won a non-political boycott once. I bought a shitty laptop that broke after a few months way back and they wouldn't refund, told everyone I could that the store was shady. They went bankrupt just over a year after.