I'd believe it. The engineer who taught me that had to learn it from someone.

Dilbert also had a plot line where Wally just made a bunch of data up because "all business studies are marketing studies, and marketing doesn't care if what you do has a basis in reality; so why bother trying to legitimize it?" Which is an argument I understand and even kinda agree with but can't quite bring myself to actually apply.

Wish I could find the strip, if anyone else remembers it.