Etsy lets you "opt out" of Father's Day because it might trigger people
(media.patriots.win)
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Long as they’re treating them equally and doing the same for both I get the idea behind it and don’t mind it. In fact I could see companies having an email preferences page and a list of holidays they market for and you being able to opt out of any particular one you’d like. Not big into Halloween? Hate Valentine’s Day? Opt out.