Climate change!
(media.kotakuinaction2.win)
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Three types of sunscreen. One for the sea, one for sand, one for underclothing. All in their varying SPF values. Just so they can justify selling each at different prices ng prices points for "fashion" when all you need is 50 and done.
In this one I'm remembering they had the kiddos put on some kind of outer rubber coat and goggles or something to make it seem even more dystopic. I think it was told from the perspective of the kid's mom who was trying her darnedest to give her kids a relatively normal beach experience despite the dangers.
I also remember them saying something like "we could tolerate the sun's rays for a short time without the equipment, which we did just to enjoy the beach air for a moment, but only for a short time".
100% blatant turbo propaganda. At least 15 years later and literally nothing's changed.