Just when you think we have reached the height of stupidity, Epicurious (an astonishingly stupid name to begin with) decides to cancel beef because... climate change.
Today we announced that Epicurious is cutting out beef. It won’t appear in new Epi recipes, articles, newsletters, or on social. This isn’t a vendetta against cows or people who eat them. It’s a shift about sustainability; not anti-beef but pro-planet.
Our mission hasn’t changed. As always, we hope to inspire home cooks to be better, smarter, and happier in the kitchen. We understand you’re going to have questions, and we’ve tried to anticipate some of them. We’re also here to continue the conversation.
This is not a cooking site, it is a cult.
Every organization populated by pronouns types eventually becomes indistinguishable, it's the same BLM, climate change, feminism blather that you can't tell from any other or an activist organization.
Jesus, even just the editing, the style of humor, it's all so different from how his old brand used to be. "No, wordplay is out of the question, as is dry sarcasm. We need big visible camera jokes to make everything seem less stiff, and slapstick humor so that it translates well from China. Act more stupid, and the title needs to be a list of numbers!"