They probably do. The number of viewers they draw from the sample likely assumes that something like 2+ viewers are watching through each stream their data feed catches, so there were probably something like 4 million TVs and streamers tuned to it. They then extrapolate that to roughly 10 million viewers but in reality probably half of those TVs and streams were watched by a single woman or gay man because the people who watch that shit today don’t have families of 4 gathered around the idiot box anymore and no one in their viewing demographic is having watch parties due to The Germ.
The real number is probably closer to 5-7 million viewers. Ad rates and cable carriage fees are tied to those ratings so they have to come up with ways to polish the turd because if they reported raw feed data the collective “guh” would cause eardrums to explode.
Don't forget a lot of those "views" are TVs just left on, bar rooms and airports and dentist offices where waiting rooms are for one-person-only now, etc.
The biggest media event of the year has about the eyeballs of an above-average youtube thot.
They probably do. The number of viewers they draw from the sample likely assumes that something like 2+ viewers are watching through each stream their data feed catches, so there were probably something like 4 million TVs and streamers tuned to it. They then extrapolate that to roughly 10 million viewers but in reality probably half of those TVs and streams were watched by a single woman or gay man because the people who watch that shit today don’t have families of 4 gathered around the idiot box anymore and no one in their viewing demographic is having watch parties due to The Germ.
The real number is probably closer to 5-7 million viewers. Ad rates and cable carriage fees are tied to those ratings so they have to come up with ways to polish the turd because if they reported raw feed data the collective “guh” would cause eardrums to explode.
Don't forget a lot of those "views" are TVs just left on, bar rooms and airports and dentist offices where waiting rooms are for one-person-only now, etc.
The biggest media event of the year has about the eyeballs of an above-average youtube thot.