I've got an idea.

First, we make their clothes much skimpier.

Ripped short shorts and the smallest crop top possible.

Sex sells, right?

But wait, there's more!

Next we sell ad space on their bodies like Nascar suits but straight on the skin. Temp tattoos, or a real tattoo for lifetime sponsorships. Different areas will cost more or less.

This way they'll get to play with any real change, but they'll probably end up making even more than the men!