Fake-up can cut years off a woman's apparent age. Best way to gauge it is to look at their neck and hands. You can spackle in the wrinkles on the face, but you're not getting rid of the effects of aging on the neck line or the backs of the hands, even if they have been moisturizing daily for their entire life.

On a sidebar note, she obviously hasn't given up on makeup as is apparent in that last photo, because you don't get skin tone that even in a picture without the use of a hell of a lot of base/concealer.