In this case AmazonBasics and Ravelli are both middlemen peddling the same literal product produced by the same Chinese factory. I don't care if Amazon leverages its advantage for that particular SKU.

To put it another way, for Ravelli to have legitimacy in my eyes they would have had to contribute some original value beyond just inventing a brand.

I agree with this. I think this story is a clickbait article by elitist crybabies, who want to contribute a wind up to the perpetual communist frenzy.