Vox's take is where I stole this headline.

I agree with some of what he's saying: "The degree to which these companies are insisting that they are more like a phone company than they are like The Atlantic, I do not think is tenable. They are making editorial choices, whether they’ve buried them in algorithms or not."

That's the censorship we've been seeing across all these sites, and it's putting the tech companies in the role of a publisher.