This wasn't happening already?

I want to make fun of this and belittle their approach, because this looks like the usual double or triple or quadruple down on what they already do - Virtue Signaling. But I think things are escalating. It's not enough to let their inner freak flag fly in the institutions and companies they've infested - they want more of a justification and foundation to purge the evildoers. Not just within, but without.

There isn't a logical world where it makes sense to directly attack your target demographic, or what it should be, but we are not in the logical world anymore.