NBA Playoff Numbers Drop in More Detail
(www.powerlineblog.com)
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Powerline blog goes into an article written by Ben Strauss of The Athletic, which is unfortunately paywalled. This makes a distinction between traditional viewership stats, and what is called 'Out of Home' stats, in short a way to account for bars, restaurants, airports, hospitals, etc. Bit more breakdown and detailing of the stats, along with some context from past years.
Assume that NBA viewership is less white than any other major pro sport.
Assume, also, that non-white viewers are less likely to turn off the games due to excessive BLM nonsense.
What we're seeing is the total collapse of white viewership of the NBA.