If BK or McD's put ads in The Advocate, or in a gay neighborhood, with gay or lesbian couples sitting in their restaurants doing cute PDAs (like playing the Pocky game, only with a french fry), I would not mind one bit.
Imagine a pictorial ad with a man and a woman taking kids to a fast food joint. You have no idea where the kids came from. It's not relevant. For all you know, that's not a family, that's a guy and his female (platonic) roommate, or girlfriend, taking the neighbor kids who raked his yard for $10 out to a restaurant as a thank you for doing such a good job.
That's because SEX IS NOT THE POINT OF THAT AD.
Even the first ad I mentioned is not sexual because you don't know they're gay. It could be two straight guys acting out a dare, or two straight girls. SEX IS NOT THE POINT.
Given that advertising works best when the person seeing the ad can project his own psyche on the ad, this is a good general rule to follow.
The BK ad above is breaking all those rules. Sex is the point. And it is political pandering, pure and simple.
Eh I don't see it as very racy. Nor is most advertising all that prude. But I guess if it makes you feel that way, it's not doing its job as an ad. Not much else to say at that point.
If BK or McD's put ads in The Advocate, or in a gay neighborhood, with gay or lesbian couples sitting in their restaurants doing cute PDAs (like playing the Pocky game, only with a french fry), I would not mind one bit.
Imagine a pictorial ad with a man and a woman taking kids to a fast food joint. You have no idea where the kids came from. It's not relevant. For all you know, that's not a family, that's a guy and his female (platonic) roommate, or girlfriend, taking the neighbor kids who raked his yard for $10 out to a restaurant as a thank you for doing such a good job.
That's because SEX IS NOT THE POINT OF THAT AD.
Even the first ad I mentioned is not sexual because you don't know they're gay. It could be two straight guys acting out a dare, or two straight girls. SEX IS NOT THE POINT.
Given that advertising works best when the person seeing the ad can project his own psyche on the ad, this is a good general rule to follow.
The BK ad above is breaking all those rules. Sex is the point. And it is political pandering, pure and simple.
Eh I don't see it as very racy. Nor is most advertising all that prude. But I guess if it makes you feel that way, it's not doing its job as an ad. Not much else to say at that point.