Stonetoss was prophetic
(media.kotakuinaction2.win)
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If BK or McD's put ads in The Advocate, or in a gay neighborhood, with gay or lesbian couples sitting in their restaurants doing cute PDAs (like playing the Pocky game, only with a french fry), I would not mind one bit.
Imagine a pictorial ad with a man and a woman taking kids to a fast food joint. You have no idea where the kids came from. It's not relevant. For all you know, that's not a family, that's a guy and his female (platonic) roommate, or girlfriend, taking the neighbor kids who raked his yard for $10 out to a restaurant as a thank you for doing such a good job.
That's because SEX IS NOT THE POINT OF THAT AD.
Even the first ad I mentioned is not sexual because you don't know they're gay. It could be two straight guys acting out a dare, or two straight girls. SEX IS NOT THE POINT.
Given that advertising works best when the person seeing the ad can project his own psyche on the ad, this is a good general rule to follow.
The BK ad above is breaking all those rules. Sex is the point. And it is political pandering, pure and simple.
Eh I don't see it as very racy. Nor is most advertising all that prude. But I guess if it makes you feel that way, it's not doing its job as an ad. Not much else to say at that point.