TheDonald.win owes its success in part to its Reddit-like interface, which has made it a natural landing point for the displaced community of r/The_Donald. Meanwhile, with lighter content moderation than more mainstream platforms, users are afforded a greater degree of freedom in what they can post.

“Where TheDonald.win did really well is to replicate the functionality of Reddit and also created a place where the community could transfer itself over to,” said Mr Carusone. “In a lot of ways it’s a more distilled and refined version of their community, free of safeguards.”

It's kind of funny that they can't help but make it seem like a pretty cool place.