The Mandela Effect
(media.scored.co)
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It's because there are a lot more real last names that end with 'stein' and practically zero that end with 'stain'. Even if Berenstain is what's on the cover, your brain is telling that it's wrong because it doesn't match all the other times you've seen a similar last name, so it just rejects it.
I really think this is what's going on.