Couldn't tell you. I started listening to them a while back, probably because they were interviewing someone I found interesting and the thumbnail came up on the "suggested" list.

They made me actually, repeatedly, laugh out loud, which is pretty damn rare, so I subscribed. I try to catch just about every one of their podcasts; even if it's not something/someone I care about, they're funny, entertaining mofos.

Jake Shields (on twitter) has been paving the way for a lot of 'noticing'. It's... astonishing.