going off my vague and admittedly rusty memory, there were at least three major examples of this that I personally encountered:
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- The Marvel Civil War story arc in the comics
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- The Twilight Saga Edward Vs Jacob marketing for the movies (which admittedly was handled somewhat tongue-in-cheek. I seem to recall a fast food commercial taking it to what I hope was an intentionally absurd degree)
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- The MCU retread of Civil War from the comics, adapted to the silver screen
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*** 4) Edit: Injustice: gods among us (thanks to u/Kinglion for pointing that one out)***
Whether this was intentional or not is beyond the scope of this screed, but it is interesting to note how many real-world examples of this phenomenon occurred during and after these campaigns, gamergate, the ghostbusters fiasco, the trump/anti trump movements, etc.
maybe it's nothing, or maybe it's something. I honestly have no idea, but the timing is certainly interesting at the very least.
Left Twix vs. Right Twix.
damn, good catch.
That's actually the first one that popped into my head when I read your title. I'd forgotten about the whole Twilight thing though.
lol, I remember rolling my eyes at the twilight thing...only to catch myself with a team cap button on my walmart vest years later. 🤣😅
I think that one is much more tongue in cheek, though.
I agree, though it's certainly playing into the "pick a side" culture.
True enough.