Says their wikipedia page. https://en.wikipedia.org/wiki/Sweet_Baby_Inc.
Founded by former Ubisoft developers, including scriptwriter Kim Belair and product manager David Bédard
This whole situation displays way more poetic justice than I expected.
Just posting in case i'm not the only one who missed this.
Now that I think of it, it's probably a lovely coincidence (if not quite fitting) that Ubisoft itself is crashing if this is proof that it's the wokest game company in North America.