Says their wikipedia page. https://en.wikipedia.org/wiki/Sweet_Baby_Inc.
Founded by former Ubisoft developers, including scriptwriter Kim Belair and product manager David Bédard
This whole situation displays way more poetic justice than I expected.
Just posting in case i'm not the only one who missed this.
I hope Ubisoft absolutely crashes and burns right out of existence, and their woke employees become pariahs.