the transmedia releases are crucial pillars for this new IP – to the point where the studio even has small teams dedicated to different types of media.

Chickens being counted before they hatch. You'd think the fact that literally every time someone has tried this it has failed until they established and then tried (like Halo). And even when it doesn't blow up, all the secondary media is treated as obscure and barely profitable.

What we're trying to achieve here, for the first time ever I think, is a full story world," he tells GamesIndustry.biz. "It's a universe and a meta narrative that spans over one century

Sting Entertainment already did it. Its even 9 different mainline entries. You'd think Bandai at least would recognize the series Yggdra Union came from.

There are some codes in various media, and then we'll reveal on a website the links between those various media, and people will just go crazy seeing the overarching story

Hundreds of marketing campaigns from like 2005-2015 did this until the point where it literally killed the ARG genre of storytelling from people being tired of digging. And those at least didn't require actually buying additional things to access.

Reflector had originally planned to release more transmedia products in the run-up to launch, raising awareness for an independently developed IP, but Bandai Namco opted to pause everything until the game was ready.

Doesn't sound like Bandai Namco has that much faith in the "transmedia" strategy as this guy does. That's a much smarter business strategy than this guy high on his own farts is managing.